The Henry & Olz manifesto goes like this. Work hard, believe, have fun. Search for the surprising. Value silly as much as meaningful. View everything you create with the cynicism of your teenage self (who… kinda hated advertising). Don’t blame clients–if an idea deserves to live, make it live. Stay curious, stay cultured, stay friendly. Use creativity responsibly. When things don’t go your way, remember the runner’s mindset: all you need to do to improve is to wake up, put the shoes on, and get back out there.